FENOMENA NETRALITAS INSAN MEDIA KOTA BANDUNG PADA MASA PEMILU ‎‎‎2024‎

Solihin Solihin; Eryanti Nurmala Dewi; Ilyas Ilyas; Moh. Jundi ‎ Nasrullah; Muhammad Salman Abidin

doi:10.46576/jnm.v8i1.4872

FENOMENA NETRALITAS INSAN MEDIA KOTA BANDUNG PADA MASA PEMILU ‎‎‎2024‎

Solihin Solihin, Eryanti Nurmala Dewi, Ilyas Ilyas, Moh. Jundi ‎ Nasrullah, Muhammad Salman Abidin

Abstract

Penelitian ini bertujuan untuk memahami fenomena netralitas insan media di Kota Bandung selama ‎tahun politik 2024. Metode fenomenologi digunakan sebagai kerangka untuk mewawancarai tiga orang insan media ‎melalui telepon pada tanggal 7 Maret 2024. Hasil penelitian menunjukkan bahwa kecondongan insan ‎media di tahun politik 2024 sesuai dengan teori preferensi politik, di mana mereka cenderung ‎mendukung entitas politik yang dianggap dapat memenuhi kebutuhan mereka. Hal ini dapat terjadi ‎secara pasif melalui ideologi politik perusahaan tempat mereka bekerja, atau secara aktif dengan ‎mencari sekutu. Kesimpulannya, penelitian ini menyoroti bahwa insan media memiliki tingkat keterikatan ‎yang berbeda dalam mendukung entitas politik, baik secara pasif maupun aktif, untuk memenuhi ‎kebutuhan ideologis dan kesejahteraan pribadi mereka.‎

Keywords

Pemilihan Umum (Pemilu) 2024, Insan Media, Kota Bandung, Netralitas, Preferensi ‎Politik

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DOI: https://doi.org/10.46576/jnm.v8i1.4872